Business events
Identify the website actions and business questions the implementation should support.
GTM data layer planning
GTM data layer planning.
Plan the information your website needs to pass to Google Tag Manager for useful event tracking.
- Business events aligned with your goals
- Practical support for your team
- A clear path from planning to review
For businesses, brands, and agencies.
Let’s talk about your goals.
Request a free initial consultation with Forwise.
Brands we’ve worked with.
Forwise is led by Azmi Hayaza, bringing practical experience to your work.
17+ yearsacross analytics, marketing technology, and growth
200+analytics and tracking implementations
How we help
GTM data layer planning for your business.
A data layer is a structured way to make website information available to tags and triggers. Planning event names and values with developers can make tracking easier to test and maintain.
Discuss your goals
Google Tag ManagerGTM data layer planning
What GTM data layer planning covers.
We shape the work around your current setup and business objectives.
Data requirements
Specify the information needed for each event and avoid sending personal information unnecessarily.
Variable mapping
Map available values to the GTM variables and tags that need them.
Developer specifications
Describe event names, expected values and timing for the website team.
Event testing
Use preview mode to inspect data-layer events and values on representative journeys.
Documentation
Record the agreed event structure and responsibilities for future changes.
Each component is tailored to your goals and the agreed scope.
Our approach
Start with your goals.
Build from there.
No one-size-fits-all setup. We begin by understanding what matters to your business.
01
Understand
Discuss your goals, your current setup, and the challenges you’re facing.
02
Plan and implement
Identify the right next steps and put the agreed work into practice.
03
Review and improve
Check the work and identify opportunities to make it more useful over time.
Frequently asked questions
A clearer place to start.
Have a different question? Bring it to your free initial consultation.
What is the data layer?
It is a structured mechanism for making values and events available to Google Tag Manager on a website.
Does the data layer persist automatically across pages?
No. Required information must be made available on the relevant pages; it does not automatically persist across page loads.
Do all GTM projects require a custom data layer?
No. Some variables can use other available values, while a data layer may be useful for structured event data.
Ready to start?
Let’s take the next
step together.
Start with a free initial consultation about your goals and where Forwise can help.