Event inventory
List existing events and identify important interactions that are missing, duplicated or unclear.
GA4 event tracking
GA4 event tracking for your business.
Plan and implement GA4 event tracking around the interactions that help your business understand performance.
- Measurement aligned with your goals
- Practical tracking and reporting support
- Work shaped around your existing setup
For businesses, brands, and agencies.
Let’s talk about your goals.
Request a free initial consultation with Forwise.
Brands we’ve worked with.
Forwise is led by Azmi Hayaza, bringing practical experience to your work.
17+ yearsacross analytics, marketing technology, and growth
200+analytics and tracking implementations
How we help
GA4 event tracking for your business.
GA4 records interactions as events. A useful tracking plan defines which actions matter, when an event should fire, and what information is needed to interpret it.
Discuss your goals
Google Analytics 4GA4 event tracking
What GA4 event tracking covers.
We shape the work around your current setup and business objectives.
Event naming
Choose clear, consistent event names and use Google-recommended events where they fit the action.
Interaction mapping
Define what constitutes a completed interaction, such as a successful form submission rather than a button click alone.
Parameter planning
Identify the non-sensitive context needed to interpret events, while avoiding personal information in analytics data.
Testing
Check event firing and parameters using DebugView and relevant realtime reports.
Event documentation
Record event names, triggers and parameters so your team can understand and maintain the setup.
Each component is tailored to your goals and the agreed scope.
Our approach
Start with your goals.
Build from there.
No one-size-fits-all setup. We begin by understanding what matters to your business.
01
Understand
Discuss your goals, your current setup, and the challenges you’re facing.
02
Plan and implement
Identify the right next steps and put the agreed work into practice.
03
Review and improve
Check the work and identify opportunities to make it more useful over time.
Frequently asked questions
A clearer place to start.
Have a different question? Bring it to your free initial consultation.
What is an event in GA4?
An event is a recorded interaction or occurrence, such as a page view, a form submission or a purchase. Events can carry additional parameters.
Does GA4 automatically track every interaction?
No. GA4 collects some events automatically, but other events require additional configuration or implementation.
Can a form click be used as a lead event?
A click and a successful submission are different actions. A tracking plan should distinguish them to avoid counting attempts as completed leads.
Ready to start?
Let’s take the next
step together.
Start with a free initial consultation about your goals and where Forwise can help.