Container inventory
List existing tags, triggers and variables and review their purpose.
Google Tag Manager audit
Google Tag Manager audit.
Review your GTM container for tracking gaps, duplicated tags and triggers that need attention.
- Container inventory aligned with your goals
- Practical support for your team
- A clear path from planning to review
For businesses, brands, and agencies.
Let’s talk about your goals.
Request a free initial consultation with Forwise.
Brands we’ve worked with.
Forwise is led by Azmi Hayaza, bringing practical experience to your work.
17+ yearsacross analytics, marketing technology, and growth
200+analytics and tracking implementations
How we help
Google Tag Manager audit for your business.
A GTM audit examines what is already in the container and how it behaves on the website. It helps identify issues before deciding which changes to make.
Discuss your goals
Google Tag ManagerGoogle Tag Manager audit
What Google Tag Manager audit covers.
We shape the work around your current setup and business objectives.
Tag review
Check destinations and identify redundant or overlapping measurement tags.
Trigger checks
Review when tags fire and whether conditions match the intended action.
Variable review
Check the values tags rely on, including data-layer variables where applicable.
Preview testing
Use Tag Assistant to inspect representative user journeys and firing behavior.
Prioritized findings
Document issues and discuss their potential impact and next steps.
Each component is tailored to your goals and the agreed scope.
Our approach
Start with your goals.
Build from there.
No one-size-fits-all setup. We begin by understanding what matters to your business.
01
Understand
Discuss your goals, your current setup, and the challenges you’re facing.
02
Plan and implement
Identify the right next steps and put the agreed work into practice.
03
Review and improve
Check the work and identify opportunities to make it more useful over time.
Frequently asked questions
A clearer place to start.
Have a different question? Bring it to your free initial consultation.
What is the difference between an audit and a rebuild?
An audit reviews the current setup and identifies issues. A rebuild or fix is separate implementation work that must be scoped.
Can GTM cause duplicate GA4 events?
Overlapping tags or triggers can contribute to duplicates; other sources outside GTM may also need review.
What is needed to start?
The agreed scope determines access requirements, which may include the container and website.
Ready to start?
Let’s take the next
step together.
Start with a free initial consultation about your goals and where Forwise can help.