Property and stream review
Review the GA4 property and data stream against the website and reporting needs they support.
GA4 audit
GA4 audits for more reliable data.
Review your Google Analytics 4 tracking and reports to identify issues affecting the decisions your team makes.
- Measurement aligned with your goals
- Practical tracking and reporting support
- Work shaped around your existing setup
For businesses, brands, and agencies.
Let’s talk about your goals.
Request a free initial consultation with Forwise.
Brands we’ve worked with.
Forwise is led by Azmi Hayaza, bringing practical experience to your work.
17+ yearsacross analytics, marketing technology, and growth
200+analytics and tracking implementations
How we help
GA4 audit for your business.
A GA4 audit examines an existing implementation rather than starting from a blank property. It connects business objectives to the events and reports your team uses, then identifies issues for review and remediation.
Discuss your goals
Google Analytics 4GA4 audit
What GA4 audit covers.
We shape the work around your current setup and business objectives.
Event collection
Check whether important interactions are being collected and named consistently.
Duplicate or missing events
Investigate events that appear more than once or are absent when a user completes an action.
Key event configuration
Check whether events representing important business actions have been identified appropriately.
Reporting review
Review the reports and metrics the team uses and identify gaps or inconsistencies that need investigation.
Prioritized findings
Document the issues found and discuss which fixes to consider first.
Each component is tailored to your goals and the agreed scope.
Our approach
Start with your goals.
Build from there.
No one-size-fits-all setup. We begin by understanding what matters to your business.
01
Understand
Discuss your goals, your current setup, and the challenges you’re facing.
02
Plan and implement
Identify the right next steps and put the agreed work into practice.
03
Review and improve
Check the work and identify opportunities to make it more useful over time.
Frequently asked questions
A clearer place to start.
Have a different question? Bring it to your free initial consultation.
How is an audit different from implementation?
An audit reviews an existing setup and identifies issues. Implementation is the work of configuring or changing the setup; the two can be scoped together or separately.
Can an audit identify why GA4 and sales reports differ?
It can help investigate differences in collection, timing, definitions and reporting, but the reason depends on the systems and data available.
What access is needed?
Access depends on the agreed scope and may include the GA4 property and the website or tagging setup. Access requirements should be agreed before work begins.
Ready to start?
Let’s take the next
step together.
Start with a free initial consultation about your goals and where Forwise can help.